Charles is a marketing and business growth adviser to a range of organisations in Australia, New Zealand and the UK, including multi-national organisations, professional firms, software companies and membership organisations.
Since 1986 Charles has worked with businesses in all parts of the world to develop their business and marketing strategies. From 1995 to 1999 he was Executive Director responsible for building MSI Legal and Accounting Network into an international force (200+ firms worldwide, annual fee income of US$700m). During this time, Charles embedded the need for regular employee and client satisfaction survey projects among the member firms and developed a strategy and business planning process for all practices. Since that time this program has been further developed with application to all types and size of organisations and it forms a mainstay of the StrategyCo business philosophy.
Most recently Charles has been integrally involved in one of the fastest retail store roll-outs ever seen in Australia, which is Optical retailer Specsavers. More than 180 stores have been opened nationally in less than 18 months.
Charles’ broader research credentials are impeccable: he was responsible at global advertising company Publicis: FCB in London for leading major research projects.
Charles is a Certified Practicing Marketer as a member of the Australian Marketing Institute.
Nicole is a professional marketer and business growth adviser with twenty years experience in business to business and professional services marketing.
Before starting her own consultancy 12 years ago, Nicole worked in key senior management roles including Marketing Manager and Market Research Manager for GIO Australia, Marketing Manager for the Victorian Employers’ Chamber of Commerce and Industry (VECCI) and Marketing Manager and Human Resources Manager for Rigby Cooke Lawyers.
As an adviser Nicole has worked with many organisations to help them understand their business and reach their potential. Clients value her strategic approach, experience, pragmatism, eye for detail, communication skills and her ability to implement and “do”.
Nicole’s key areas of expertise include:
strategy development and execution
marketing and communication
strategic reviews and report writing
Nicole has a Bachelor of Commerce from Melbourne University, is an Associate member of the Market and Social Research Society (AMSRS), on the Boards of Foundation 49 (Mens Health Australia), Optovision Ltd and has been invited to be a judge for the City of Melbourne’s ‘Melbourne Awards’ for the last two years.